Business

Prepare for future success in business as you explore key concepts in management, strategy, and innovation. Through practical case studies and interactive activities, gain insights into how leading international companies like Tesla, McDonald's or Nike operate and grow in a competitive global market. This summer programme is an excellent foundation for future studies in Business Administration, Economics, or Marketing.

Designed by our experienced academic team, this programme is ideal for 15-17-year-old international students, either new to business studies or looking to build on existing knowledge.

Entrepreneurship and Innovation
Discover the art of building a high-growth business. Learn how to identify market opportunities, develop innovative ideas, and turn them into viable business ventures. Discover how various technologies disrupted established markets in the past and what factors facilitated their rapid adoption. Understand the challenges entrepreneurs face when raising capital to accelerate their venture's expansion and find out about different types of investors they can approach.

Marketing and Branding
Understand the fundamentals of how businesses communicate their value proposition with customers and advertise through diverse channels e.g social media, TV, billboards or events. Learn about consumer behaviour, branding strategies, and digital marketing trends like influencer marketing.

Operations Management
Explore the inner workings of business operations, from supply chain management to production efficiency. Understand how businesses ensure high-quality service and product delivery while managing costs and resources. Analyse real-world business models to identify best practices and operational improvements.

Leadership and Management
Develop an understanding of what it takes to be an effective leader in today's business world. Study different leadership styles and learn how to motivate and manage teams. Discover the importance of decision-making, conflict resolution, and strategic thinking in shaping successful businesses.

This engaging programme will help you build the essential skills needed to succeed in business and prepare you for further studies in Business Administration, Economics, or Marketing.

• Learn how to create and implement effective business strategies
• Develop strong leadership and teamwork skills to manage projects and people
• Gain an understanding of marketing, operations, and leadership
• Develop critical thinking and problem-solving skills through interactive, hands-on projects
• Build confidence in your ability to analyse business data and make informed decisions.